For years, WordPress was my go to. It felt like the default choice. Everyone used it, most clients had heard of it, and you could pretty much make it do anything with enough plugins.

But over time, it started to feel like quicksand.

• Constant plugin updates that broke things overnight.
• Wrestling with themes like Divi or Elementor, always trying to bend them into something they weren’t.
• A clunky UI that felt stuck in 2010.

Instead of focusing on design and strategy, I was firefighting. Fixing broken layouts. Debugging why a plugin suddenly stopped working. Losing hours to problems my clients didn’t even understand.

About four years ago, I finally switched to Webflow. It wasn’t an instant decision. I’d dabbled for a while, tested it on smaller projects, then took the plunge on bigger ones.

And honestly, I haven’t looked back.

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How Webflow Changed My Workflow

What Webflow got right for me was speed and control.

• Visual design freedom: I could build exactly what I imagined, without fighting a theme.
• ‍No plugin chaos: The core tools just worked, and updates didn’t feel like a gamble.
• ‍Cleaner client handoff: Clients didn’t need to wade through a confusing backend. They could edit content directly, without worrying about “breaking the site.”
• ‍Performance upgrade: No need for half a dozen optimisation plugins. Pages loaded fast by default.

Instead of being dragged into technical maintenance, I could focus on what mattered, building brands that looked good and worked hard.

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The Client Impact

The shift wasn’t just about my own sanity.

Projects started moving faster. What used to take weeks of fiddling with WordPress themes, I could now design, build, and launch in a fraction of the time. And clients started to notice.

They weren’t waiting on fixes for broken layouts or plugin conflicts. They were getting websites that worked from day one, and kept working without regular maintenance.

For my clients, that speed and reliability meant campaigns launched quicker, websites stayed consistent, and their teams actually used the tools I built for them.

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Why It Still Matters Now

Even now, with AI and automation reshaping how we work, I still lean on Webflow. It’s reliable, flexible, and fast.

It reminds me that choosing the right tool isn’t about hype. It’s about finding something that frees you up to focus on the work that really moves the needle.

Webflow did exactly that.

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