For most of my career, I’ve been rooted in design and marketing. Brand strategy and design, Webflow development, campaigns, funnels… the kinds of things businesses need to stand out, get remembered, and grow. And I still love that work. I always will.

But over the past year something has been tugging at me.

AI isn’t just creeping into the edges of our industry anymore, it’s reshaping the middle of it. Not just logos or headlines, but how we build, automate, and think about work. The shift is happening faster than I expected.

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From design to automation

It wasn’t one big lightbulb moment for me. It was a string of smaller ones.

Asking ChatGPT to clean up messy team notes so I could see the patterns. Linking forms into Zapier so I didn’t have to spend another afternoon copy-pasting. Trying out lovable and base44 and realising I could spin up a working webapp prototype in an evening.

Half the time it felt clunky, sometimes it broke completely. But over time these experiments stopped being “side tests” and started creeping into the way I actually worked.

That’s when I realised… the edge I have wasn’t disappearing, it was shifting. The value of good design taste, of clear strategy, of knowing how to translate messy business ideas into something usable, all of that still mattered. But AI compressed the boring parts so those skills had more room to shine.

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Why write about it?

So why am I writing about AI now? Because I don’t think this shift is just about me. I think it’s about everyone who works in creative, marketing, or business roles.

If you run a small business, AI isn’t about replacing your team. It’s about multiplying what your team can do.

If you’re a marketer, it’s not about being less creative. It’s about getting to the good ideas faster.

And if you’re a designer or strategist (like me), it’s about applying those same foundational skills: clarity, problem solving, creativity… but through a new set of tools.

I don’t want to wait until I feel like an “expert” to share that journey. By then, the real learning, the messy, valuable, trial-and-error part, will be gone.

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What I’ll be sharing

This blog isn’t a polished playbook. It’s more of my public notebook.

I’ll be writing about:

• The automations I’ve been building with tools like n8n, Make, and Zapier
• Experiments with AI tools like Lovable, Cursor, and Base44 to build small and big apps
• Where brand strategy meets AI, how design thinking actually makes you better at prompts and workflows
• All my failures and false starts, because I believe they teach more than the wins

Some posts will be short reflections. Others will be detailed walk-throughs with screenshots and workflows, but all of them will be honest.

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Why now?

If I’ve learned anything in 15 years of marketing and design, it’s this: the people who adapt early rarely regret it.

I’ve seen trends come and go, from social platforms and design fads to marketing frameworks and tools. Some stick, some fade. But this AI wave feels different, it’s not just another channel, it’s a new layer of how we work.

And I’d rather document the process in real time than pretend to have all the answers later.

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Why you might want to follow along

Maybe you’re a marketer trying to cut through repetitive reporting tasks.

Maybe you’re a founder wondering if AI can help validate leads or build a lightweight CRM.

Or maybe you’re just curious about what happens when someone who’s spent 15 years in design starts learning everything AI and automation brings, in public.

Wherever you’re starting from, my hope is that you’ll find something useful here. Not hype. Not “AI will change the world” hand-waving. Just practical experiments, stories, and lessons you can adapt to your own work.

And if you’re experimenting yourself, I’d love to hear about it. The best part of learning in public is that it’s not a solo act.

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A closing thought

AI isn’t coming for our jobs in the way headlines suggest. It’s reshaping them. Bit by bit, tool by tool, workflow by workflow.

My job today isn’t the same as it was five years ago. And I suspect it won’t be the same five years from now, either.

That’s not something to fear. It’s something to prepare for.

So this is me, preparing, and sharing the process along the way.

That’s why I’m writing about AI.